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So, you've just paid £ 300 - £ 10,000 for a new website designed for the 'registered the URL "and is now sitting on the World Wide Web. All your new stationery and business cards to give a website address rather jasno.Dizajner guarantees you that it is "filed" for all "search engines", and when you type in the address, there is.
You tell your customers all about this and they visit it from time to time ... Nobody else seems to find it. No new inquiries and visitor counter is nowhere slowly. Sound familiar?
What could have gone wrong? Is that all waste valuable marketing resource? Is the Web a desert and 'dot.com' bubble really burst?
The simple answer is that nothing went wrong, all you need to do is to "market your site effectively and inquiries should come flooding in.
Thus we come back good, old fashioned, sales and marketing fundamentals - AIDA -. Attention, interest, desire, action
If you get the customers attention they will not even know your website exists, and if they do not know it exists, how can they find him among the 2.6 billion other places on the web!
Entrusting 'sell' your site for web page designer is like expecting the printer to distribute brochures to your prospective customers and waiting naloga.Odgovornost, therefore, is yours and you or a member of your marketing team, have to grit your teeth and get with him.
interest, desire and action must arise from the design and content of its web site, but the first step, getting attention, it must be done successfully before it can take place. This article focuses on this vital first step
How to get attention on the Internet
to get attention on the World Wide Web, you have to get your site listed on major search engines, and that means within the first 20 places, otherwise your potential customers will find a similar product or service, long before they reach you .
Think of it as a giant yellow pages, no index, no matter where you fall open where your prospective client begins to look like. It is therefore essential that your site is right on top of the first page you see.
80% of all Web traffic through major search engines and off-line 'marketing activity currently accounts for only 2% of' hits'. This is likely to continue in the future, so no amount of advertising will bring the response that the search engine list 'will, especially if you're using it to the international market.
To achieve the high list you or someone in your team must understand how search engines work, and then customize the web site to get their attention. Alternatively you can pay for counseling to achieve the same results - though no one will understand your customers the way you do, then the time and effort invested in the development of net art in the home will be worth it. In addition there will be more useful if the person is selected from the sales and marketing background, who knows the products, with a smattering of IT know how, but 'technology' -. After all, it's marketing
However, the error often arises from a simple mistake. The buyer you are targeting with the web site is not the end user - your product or service, web page design, after what was supposed to do
.
buyer for the site I'm into a search engine and its "customers"
"buyers fall into two categories of search engine 'spiders' or 'robots' who are completely logical, electronic and not very smart and human reviewers, not so logically, they know what to do, and do not, and May as well be under influenced by a nice description. Let's take each in turn
search engine spiders
Spiders are software programs that roam the World Wide Web constantly, traveling from site to site all sites visited by remembering every word on every page. They are like pages that change and ignore pages that have not changed since the last time they were there.
They can come to the website for one of two ways
1 Do tell about it - you can make registering your site with search engines and, eventually, it will send a spider to visit it
.
2 visiting the website from the link is established with other web sites to know about it and visit regularly.
The first rule, therefore, is to register a website with all the major search engines and begin to develop linkages with other free web stranicama.Više links you have coming to your site to be more important in the eyes of a spider!
The Spiders are looking for when they visit a Web site?
Contrary to popular belief, they do not all look for "keywords" - such as Excite, Lycos and Google spiders to ignore the key word is almost completely - no amount of conjuring with keywords to get their place in the top 20 in the search engines. What will your site more in the assessment of sites and pages. You can check it on the field, by selecting View, Source in the menu bar of your web browser -. It shows you what the spider, not a visitor, see
The second rule, therefore, did not call his place the company name (as most companies do not), unless your company name is so well known that everyone asks for it, or your company name tells what you seem quite clear and unambiguous. Nobody cares who you are, that's what you do for them, that counts. If this sounds a bit like "selling benefits, not features" meant.
For example - imagine your company is called ABC Electronics and production of electric vehicles in the UK. Then your site could be "electric cars and vehicles UK, ABC Electronics
Anyone looking for electric cars and vehicles to find your site on top of the list, or very close. And if the pages are titled "ABC Electronics Limited 'to be significantly lower in search engine listings, if at all, unless someone asked for" ABC Electronics Limited "and, remember, it is intended to reach a wider audience - if they knew who you were, would not they have already contacted by other means
?
Therefore, the most important part of marketing your site is getting right. However the preceding sentence is written in invisible ink, and most companies will continue to ignore this simple fact.
The third rule is to keep the "box" on your web site, especially on the first page, because some of the spiders can only index what is in the top frame, not the links you would like the main frame.
If you need to use frames as a navigation tool, then consider using a 'portal', or 'input', or one page without frames, as the first, or entry page of your site. That is, at least it should be identified by all relevant search engines. After that will link this page framed page on your main page. This can result in some search engines only list of pages on your site, however, that the price you May have to pay.
The fourth rule is to ensure that the site, especially the first paragraph of text on the page, contains some of the key words and / or phrases that your prospective client will be looking for.
There are some technical observe, such as repeating keywords within 3 to 7 times the optimum. Any more than that and the spiders will penalize you and possibly ignore your pages in all, was less than that and not taking full advantage of the spider completely logical procedure.
to avoid repeating the text the same color as the background in hopes of fooling a spider - it is a myth and will lead you to ban spider from search engine
So, for example, Electronics Company above. If the text was the effect of "Established in 1985 ABC Electronics is headquartered in Andover, Hampshire, close to M5, etc." spider will not find a word of electric cars and vehicles to and therefore reduce your rating.
However, if
"Electric cars and vehicles (as the title) - Established in 1985 ABC Electronics is the world leader in the design and development of electric cars and vehicles for the Armed Forces, electric vehicles for emergency services, etc, etc. The spider would find a high density 'of keywords in and improve their websites' review.
The fifth rule is to understand and develop web pages Tags.
tags are not important to some search engines and keyword density, but they include different things that some search engines, and all human reviewers can see that include, etc. If you employ a number of tactics that will increase your overall success .
This is now a place for the site - these would be words that your potential customers will search through a search engine. In doing so, try to think in a way the customer will think - in other words, sell the benefits, solve problems, anticipate issues that will be asking. AltaVista and Mirage operate almost exclusively in and tend to be ignored.
List of all keywords on the page, word processor and then by priority. What do you think will be so people will type in keywords to search for your service or product? Remember, try to think like your customers think, so that, for example, if you produce a massage oil it is possible that the type of sports injury (or injury)? What do you do with your product, or solve, not just what it is.
The next step is pluralise your keywords, as in the example above, if someone typed in sports injuries and the injury of keywords will miss you. If you make orange, then orange search on both words will find you.
Consider putting in a MIS-spelled words if those words are commonly misspelled or incorrectly-eg. "servcie. 'This is to ensure that people who spell incorrectly or the wrong type can also be found.
However, a warning, the market leader in the product range is very low in the ratings on most search engines, because their designer misspelled keywords in website design. If you are unsure whether or not it is true to go and look for "veleting" or the word Barnaley (to Barnsley) - It is amazing what some people do not
Also, it can be useful to include a funny, like 'agriptanch', why? Because when you need to know if your site is registered on the basis of simple search engine search on 'agriptanch "and if your site is registered to him there. If not you may need to re-register.
The next step is to calculate a gamble and opt for one of the following methods using the keyword:
Target vs. Deka
This is whether or not to use a series of key words that will cover all who might enter when looking for a product or service, or taking a gamble, and knowing what he or she will be enrolled and just put that as a keyword or phrase.
For example, if you've dealt with a specific topic, such as sea fishing, then you May only use this term knowing that most people who are looking for a guy who you would like your request.
Target will bring you more on the list of search engines, but you must be sure that people will look exactly the word or phrase.
Blanket covers a larger list of keywords that will therefore be listed in multiple categories, but lower in the listings for each, because the density is lower.
You are allowed approximately 200 per site, of course, if you decide to target your prospective customer can use only 2 or 3 of these. However, the correct format for the word, comma, space as "cleaning, upholstery, upholstery cleaning, etc."
The sixth rule is perhaps the most misunderstood rule of all: Spiders can not follow a graphic embedded links. This means that when your web site designer must put all those buttons and GIF animations on the page, if there are text links to other sites then search engines will see only one page. This means that if you have a 100 page web site, how it comes to search engines you have given them a book with all the pages stuck together, unless they are linked in a way that spiders can follow. There are very simple bits of coding that can be placed in the source code of each page to ensure the spiders access to all sites.
There are other, more sophisticated way to draw attention to the spider, as well as develop and publish a separate 'portal' page, each directed back to your index page. However, adapting the above information and application on their website the company will start to see a sudden increase in visitors and promotion to the upper layers of the "Spider" is based on the search engines.
Human Reviewers
These are the people who are either employed in the enterprise search engine or a volunteer editor. They control what appears in which the king of search engines, Yahoo, and human edited directory known as the Open Directory. In order to attract their attention you need to develop a nice, factual, compulsive sales copy for websites and element.
Although they appear in the label and therefore invisible to the normal viewer, they are also the words used when registering with a human edited search engine. They are words that will entice them to review and, hopefully, categorize your site.
Restrict to 150 characters, including spaces, it does not require keywords, but make it attractive to people because they have probably seen on hundreds of pages a day. Avoid phrases such as "simply the best", "the only web site to visit." Just as the editor of newspapers, magazines, or are looking for interesting, quality, information for their customers who are end users, people who are constantly looking for the internet exactly the type of service or product, and provide.
At the end of
All that invest in web development is to lose money if you're not ready 'market place' the internet 'customers. With 2.605 billion web pages out there (that has increased five million of you started reading this article) is something like throwing a pin on the floor at home, in London, and one expects to find it - without them dajeadresa.
Back to basics in the sales and marketing - to identify the buyer, the buyer of study, understanding customer behavior and then it would be easy for them to buy. And remember, if you have a 10-page web site that is 10 conditions must 'buy', because each of them can have their own, I
to ensure that customers receive the attention of search engines, work with your marketing department to develop a site that interests of end-user builds his desire to buy your services or products, and deliver a compelling call to action that produces e -. success for online business
